About Barcode Culture

Winston Mitchell is a Business Management graduate of Grambling State University and the former CEO of a prominent hip-hop record label. Through his management of artists, he's maintained a foothold in the industry for over two decades. His unique experience and viewpoint always brings much valued perspective when discussing the hip-hop industry as a whole. 

Winston's background in civil service ensures that his finger is firmly placed on the pulse of the community, and his products are a reflection of that said community . 

Ryan Shand is the VP of Marketing for Barcode Culture and is tasked with managing our Community Outreach program and our Volunteer Services branch. 

With an education in Business Marketing from The University of Alabama, Ryan's unique "tool-box" of skills includes a business acumen that allows him to be well-versed in multiple markets. 

Mr. Shand's roots in civil service as well as his experience in the music industry extend throughout the southeastern region of the United States and far past the Mississippi River and the Mason-Dixon. He has acted as Regional Manager for multiple non-profit organizations and Fortune 500 companies for over a decade.

Ryan brings his valuable brand of expertise in research and development, branding, and merchandising to Barcode Culture. His contributions highly assist the company by keeping us balanced, grounded, and on the cutting edge of whatever industry we choose to influence on any given day.

He is the personification of Barcode Culture.

DJ Ian Ferno (fka DJ Ferno Boudreaux) is a Coast 2 Coast DJ with over 15 years of experience producing mixtapes and albums with some of the most talented artists in the world. He received World Wide acclaim and notoriety in 2010 with the release of The South Killed Hip-Hop? mixtape narrated by former The Source writer Charlie Braxton. This catapulted his career not only as a DJ, but as a well respected voice of the culture. Since then he's produced numerous projects and maintained his stature as a Hip-Hop Historian and industry influencer.

Barcode Culture is a brand, a lifestyle, and an experience rolled into one. We are proudly products of our environment. The beliefs of our generation create the change in the world that we want to see. Money doesn't buy happiness, it buys a Barcode.

Barcode Culture and The Hip-Hop Holy Grail merchandise coming soon!

The Hip-Hop Holy Grail is not just one list. It's a collective group of lists made up of hip-hop projects, producers, lyricists, djs, mixtapes, ect.
 

Our goal is to poll. We will create multiple lists, starting with The Top 10 Hip-Hop Albums. Buckle up and enjoy the journey.